Instagram: distribution of global audiences 2024, by age group

Distribution of Instagram users worldwide as of April 2024, by age group

CharacteristicPercentage of users
18-24 31.7%
25-34 30.6%
35-44 16%
45-54 8.7%
55-64 4.6%
65+ 2.9%
Created with Highcharts 7.2.2Percentage of users31.7%31.7%30.6%30.6%16%16%8.7%8.7%4.6%4.6%2.9%2.9%18-2425-3435-4445-5455-6465+
0%5%10%15%20%25%30%35%
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Release date

April 2024

Region

Worldwide

Survey time period

April 2024

Age group

18 years and older

Special properties

based on addressable ad audience

Supplementary notes

Values may not sum up to 100 percent due to rounding.

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